Why your website needs LocalBusiness schema
When someone searches for a business like yours, Google tries to show the essentials right in the results: hours, address, phone, price range. It reads those most reliably from structured data — a short block of code in your page that states the facts in a standard format.
Without it, Google has to guess from your page text. Hours written as “Mon–Fri 9 till 5ish” or a phone number in an image can easily be missed or misread, and the wrong details lose you visits.
How to add it to your site
- Fill in the form — use exactly the same name, address and phone as on your Google Business Profile.
- Copy the code and paste it inside the
<head>of your homepage. Squarespace, Wix and WordPress all have a “header code” or “custom code” setting. - Test it with Google's Rich Results Test once it's published.
- Keep it current — update it whenever your hours or phone change. Holiday hours can be added as special opening hours.
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