What the Website Grader checks
Most people who find a local business online decide in seconds whether to call, visit or move on. A website that looks broken on a phone, warns “Not secure”, or hides the phone number loses those customers quietly — you never see them leave.
This free check looks at the basics that matter most for small businesses:
- Secure connection (HTTPS) — without it, browsers label your site “Not secure”.
- Works on phones — most local searches happen on a phone.
- Page title and search description — the text people see in Google before they click.
- Structured data for Google — lets Google show your hours, address and phone accurately.
- Easy to call — a phone number visitors can tap.
- Speed and page size — slow pages lose visitors before they load.
- Sharing and image descriptions — how your links look in messages, and accessibility.
How to use your results
Start with anything marked ✕: those are the issues most likely to cost you customers. Each one comes with a plain-language fix you can pass to whoever manages your website. Items marked ! are worth doing when you can.
Fixed something? Run the check again in an hour — results for the same address are cached for an hour so the tool stays fast.