How the estimate works
Many people find a local business through Google Maps or search, then look for a website before they decide: to check prices, opening hours, photos, or whether you offer what they need. If there's nothing to find — or the site is broken on their phone — many simply pick the next result.
The calculator multiplies four things you can estimate for your own business:
- People who find you each month — your Google Business Profile shows this.
- How many of them look for a website before deciding.
- How many of those would become customers if the website answered their questions.
- What a new customer is worth — first visit, plus repeat visits over a year.
Making the number real
The estimate only turns into customers if your website does its job: shows up when people search, loads fast on a phone, answers the obvious questions, and makes it easy to call, book or visit. Our free Website Grader checks those basics in seconds.